Turunõudluse

Turunõudluse refers to the total quantity of a specific good or service that consumers are willing and able to purchase at a given price level in a market. It is a fundamental concept in economics, representing the aggregate demand of all individual consumers for that product. Several factors influence turunõudluse, including price, consumer income, prices of related goods (substitutes and complements), consumer tastes and preferences, expectations about future prices and income, and the size of the population.

Generally, there is an inverse relationship between the price of a good and the quantity demanded, a principle known as the law of demand. As the price of a good increases, consumers tend to buy less of it, assuming all other factors remain constant (ceteris paribus). Conversely, as the price decreases, the quantity demanded typically rises. Changes in the other determinants of demand can cause shifts in the entire demand curve. For example, an increase in consumer income for a normal good will lead to an increase in demand at every price level, shifting the curve to the right.

Understanding turunõudluse is crucial for businesses in making decisions about production levels, pricing strategies, and marketing efforts. It also plays a vital role for policymakers in analyzing market behavior and designing economic policies. The interaction of turunõudluse with turunipakkumise (market supply) determines the equilibrium price and quantity in a market.