Turundusplaan
Turundusplaan, or marketing plan, is a strategic document outlining a company's approach to reaching target customers and achieving marketing objectives. It typically includes an executive summary, a situation analysis of the market and competition, identification of target audiences, definition of marketing goals, and strategies to achieve those goals.
The situation analysis often involves a SWOT analysis, examining Strengths, Weaknesses, Opportunities, and Threats. This helps
Marketing objectives are usually set using the SMART framework, ensuring they are Specific, Measurable, Achievable, Relevant,
A crucial part of the turundusplaan is the budget, which allocates resources to different marketing activities.