Tunewriting

Tunewriting is a term used to describe the process of creating a melody or tune, often in a simplified or intuitive manner. It is distinct from formal music composition, which typically involves a deeper understanding of music theory, harmony, and structure. Tunewriting often refers to the spontaneous generation of a catchy or memorable musical phrase, which can then be developed further or used as a basis for a more complete piece of music.

The process can be approached in various ways. Some individuals may hum or sing melodies that come to mind, while others might experiment with instruments to discover pleasing combinations of notes. The focus is generally on the melodic line itself, its rhythm, and its emotional impact. This can be done by ear, without necessarily relying on written musical notation.

Tunewriting is a fundamental aspect of songwriting, particularly in popular music genres where strong melodic hooks are often a key element of a song's success. It can also be relevant in areas such as jingle creation, where a short, memorable tune is essential for advertising. While some may view tunewriting as an innate talent, others believe it can be cultivated through practice and exposure to different musical styles. The goal is to create a musical idea that is appealing and easily recognizable.