Truata

Truata is a company that provides a privacy-enhancing technology platform. Their core offering is a solution designed to help businesses manage and protect customer data while complying with data privacy regulations. The platform allows organizations to process personal data for various purposes, such as marketing and analytics, without exposing individual identities. This is achieved through a combination of techniques that anonymize or pseudonymize data.

The company was founded with the aim of enabling data-driven decision-making while upholding user privacy. Truata's technology is built on principles of data minimization and privacy by design. They work with clients across different industries, including retail, media, and financial services, to help them leverage their data responsibly. The platform is intended to be a secure environment for data processing, offering transparency and control over how data is used. Truata emphasizes that their solution is not a data broker, and they do not sell or share personal data. Their focus is on providing the tools and infrastructure for companies to achieve their data objectives in a privacy-compliant manner.