Trix

Trix is a name used for several distinct products and technologies, rather than a single object. It is most widely associated with a breakfast cereal and a web-based rich text editor, each with its own history and context.

Trix (cereal) refers to a fruity breakfast cereal produced by General Mills. Introduced in the 1950s, it features colorful fruit-flavored corn puffs and a long-running advertising character, the Trix Rabbit. The slogan “Silly rabbit, Trix are for kids” became a well-known cultural reference and helped define the brand’s playful, child-focused image. Over the years, the product line has evolved in flavors and packaging while maintaining its recognizable branding and market presence in the United States.

Trix (editor) refers to an open-source rich text editor developed by Basecamp for web applications. Written in JavaScript, it is designed to provide a lightweight, standards-based editing experience using the browser’s contenteditable capabilities. Trix offers common formatting features such as bold and italic text, lists, headings, and links, along with support for image and other attachments. It is intended to be straightforward to integrate into existing web projects and is released under an open-source license, allowing developers to adapt it for various stacks, including Rails and other frameworks.

In addition to these primary meanings, the name Trix has been used in other niche contexts and product names. The term generally conveys a sense of playfulness or simplicity, depending on the domain.