Trendmatig

Trendmatig is a Dutch adjective used to describe something that follows or is shaped by current trends. It is formed from the English loanword trend and the Dutch suffix -matig, similar in meaning to “trend-based” or “trend-driven.” The term is mainly used in Dutch-speaking contexts and can refer to products, strategies, or behaviors designed to align with contemporary fashion, consumer preferences, or market signals rather than enduring principles or intrinsic functionality.

Usage is common in marketing, product design, fashion, and media. A trendmatige aanpak or approach is one that adapts to evolving motifs or cycles, and a trendmatige productlijn describes a line of products whose design or features are updated in response to prevailing trends, often resulting in shorter product life cycles and rapid iteration.

Nuance: the word can carry a neutral or mildly negative connotation, depending on context, signaling that emphasis on trends may come at the expense of durability, originality, or long-term strategy. It is distinct from trendgevoelig (trend-sensitive) and from trendy (fashionable in a shallow sense).

Related terms include trendgestuurd (trend-driven) and trendgerelateerd (trend-related). Trendmatig remains primarily a descriptive label rather than a value judgment, used to characterize how closely something aligns with prevailing trends.