Trekpleister

Trekpleister is a Dutch term that translates roughly as "attention-getter" or "draw." In everyday usage it refers to something that attracts people, such as a sale, a promotional event, a striking shop display, or a feature that makes a product or store more appealing. In marketing and retail discourse, a trekpleister is an attraction designed to pull customers through the door or to highlight a particular offer or product.

Trekpleister is also the name of a Dutch chain of discount drugstores that operated in the Netherlands and, at various times, in Belgium. The chain formed part of the A.S. Watson Group, which owns several pharmacy and discount-store brands in Europe. Trekpleister stores were known for offering cosmetics, health products, household items, and everyday essentials at low prices and with regular promotions. In the course of brand consolidation within the group, Trekpleister locations were gradually rebranded to other labels such as Kruidvat or Etos, and the Trekpleister name has become less common in the Dutch retail landscape.