Traeger

Traeger is an American brand known for wood pellet grills and smokers that played a key role in popularizing pellet-cooking technology for backyard use. The brand traces its origins to Joe Traeger, who in the mid-1980s developed a grill that used hardwood pellets as fuel to produce heat and smoke, combining automated pellet feed with a controlled ignition and temperature system. This approach helped establish pellet grills as a distinct category in outdoor cooking.

Traeger grills operate by feeding wood pellets from a hopper into a burn pot, where they are ignited to generate heat. A fan circulates heated air through the cooking chamber, while a digital controller maintains the user-set temperatures, enabling various cooking styles from low-and-slow smoking to higher-heat searing. The type of pellets chosen can influence flavor, and many models offer options for remote monitoring and control via mobile apps or built-in digital interfaces.

The product lineup includes several series designed for different needs and budgets, ranging from compact portable models to larger, feature-rich units intended for home grilling setups. Traeger products are distributed through a network of retailers, dealers, and online channels in North America and other markets, competing with other grill and smoker brands in the outdoor cooking space.