Toimituksellisia

Toimituksellisia is a Finnish adjective form meaning editorial or produced by the editorial staff. It is used to describe content that originates from a publication’s own newsroom, including articles, reports, editorials, and features created by editors and reporters. The term is often used to distinguish such material from advertising, sponsored content, or user-generated material.

The word derives from toimitus, which can refer to the editorial office or the act of editing and producing content, with the suffix -ellinen forming the meaning editorial. The form toimituksellisia is the plural partitive of the adjective, used to modify a plural noun in contexts such as “toimituksellisia artikkeleita” or “toimituksellisia juttuja.”

In media practice, toimituksellista sisältöä denotes material under the publication’s editorial control and journalistic standards. It is commonly contrasted with mainostettua sisältöä (advertising content) and with sponsoroitua sisältöä (sponsored content). The term also appears in internal guidelines and reports that classify content by origin and editorial responsibility, rather than by topic.

Typical usage includes phrases such as toimituksellisia artikkeleita or toimituksellisia juttuja, referring to work produced by the editors. While the term signals editorial origin, it does not by itself guarantee quality or objectivity; readers should still assess accuracy and balance as with any journalism.

Related concepts include toimituksellinen sisältö, pääkirjoitus, and toimitus, as well as terms describing non-editorial content like mainostettu sisältö or sponsoroitu sisältö.