Tilbudsannonser

Tilbudsannonser are promotional catalogs or circulars published by retailers to present current discounts and special offers. They are used to communicate price reductions on a range of goods, including groceries, household items, clothing, and electronics. The ads usually list each item with a short description, the regular price, the sale price, the discount percentage, availability dates, and any conditions such as limited quantity or exclusions. Many tilbudsannonser also include store logos, contact information, and information on loyalty programs. The primary purpose is to attract customers, influence shopping decisions, and drive short-term sales.

Historically, tilbudsannonser were distributed as printed circulars delivered by mail or placed in stores and local newspapers. With the growth of digital retail, retailers now offer online catalogs and mobile app-enabled offers, downloadable PDFs, and email newsletters. Digital formats often support search, filtering, and clickable links to product pages.

For consumers, tilbudsannonser serve as a planning tool, enabling price comparison and budgeting. For retailers and advertisers, they are a key marketing channel, used to promote weekly campaigns, clear stock, and introduce promotions tied to holidays or seasonal campaigns. Regulations in many markets emphasize accurate pricing, clear terms, and disclosure of conditions to protect consumers.