Tilauskohtaisuus

Tilauskohtaisuus, also known as demand-based pricing, is a pricing strategy where the price of a product or service is determined based on the specific needs and requirements of the customer. This approach contrasts with traditional pricing strategies that may involve fixed prices, volume discounts, or tiered pricing structures. In a tilauskohtaisuus model, the price is negotiated or customized for each individual customer, taking into account factors such as the quantity of goods or services required, the specific features or customizations desired, and the customer's willingness to pay.

The primary advantage of tilauskohtaisuus is its ability to maximize revenue by aligning prices with the customer's valuation of the product or service. This approach can be particularly beneficial for businesses that offer highly customized or complex products, where the cost of production may not significantly vary between customers. Additionally, tilauskohtaisuus can help businesses build stronger relationships with customers by demonstrating a commitment to meeting their unique needs and preferences.

However, tilauskohtaisuus also presents challenges. The process of negotiating prices for each customer can be time-consuming and may require significant resources. Furthermore, the lack of standardized pricing can make it difficult for businesses to communicate their value proposition effectively to potential customers. As a result, businesses that adopt a tilauskohtaisuus strategy must carefully balance the benefits of customization with the practical considerations of pricing and customer acquisition.