Tiedonjäsentelyn

Tiedonjäsentelyn, also known as data segmentation or customer segmentation, is a marketing strategy used to divide a broad audience into smaller groups of individuals with similar characteristics. This approach allows businesses to tailor their marketing efforts more effectively, as each segment can be targeted with messages and offers that are more relevant to their specific needs and preferences. The process typically involves analyzing data from various sources, such as customer demographics, purchasing behavior, and online activity, to identify patterns and create distinct segments. By understanding these segments, businesses can improve customer satisfaction, increase sales, and optimize their marketing budget. Common methods for data segmentation include clustering algorithms, decision trees, and rule-based segmentation. The goal is to create actionable insights that drive better decision-making and enhance overall business performance.