Thrillengage
Thrillengage is a term used to describe design and marketing approaches aimed at eliciting high-arousal experiences to increase audience engagement. It encompasses techniques that provoke excitement, suspense, surprise, and emotional investment, often by combining narrative momentum, interactive choice, and sensory stimuli. While the term is used in various sectors, its exact meaning can vary by context.
Core concepts include pacing, risk-reward dynamics, and social interaction. Designers may employ cliffhangers, time pressure, rare
Applications span entertainment, marketing, and digital media. In video games and interactive experiences, thrillengage elements appear
Evaluation relies on engagement metrics such as dwell time, session length, retention, and social amplification. Ethical
The term is not universally standardized, and definitions differ among practitioners. Some critics warn that excessive