Termékközéppontú

Termékközéppontú is a Hungarian term that translates to "product-centric" in English. It describes a business strategy or approach that prioritizes the development, improvement, and marketing of products above all other business functions. In a termékközéppontú organization, decisions are largely driven by what is best for the product itself, aiming to create offerings that are superior in quality, features, or innovation.

This philosophy often emphasizes deep understanding of the target market's needs and desires, and then translating that understanding into tangible product enhancements or entirely new product lines. The success of the product becomes the primary measure of the company's performance. This can lead to a strong focus on research and development, design, and user experience.

While a termékközéppontú approach can lead to highly desirable and successful products, it can sometimes come at the expense of other critical business areas like sales, marketing efficiency, or customer service if not balanced properly. The ideal scenario often involves integrating a product-centric mindset with other essential business strategies to ensure holistic success. It represents a commitment to product excellence as the core driver of business value.