Tentpole

A tentpole is a structural pole used to support a tent’s framework. The term originated from the essential role these poles play in holding up the fabric canopy. In modern usage, tentpole describes any major project or asset whose success supports a larger enterprise.

In event planning and architecture, tent poles are typically made of wood, steel, or aluminum and are anchored to the ground with stakes or weights. They bear the roof load and stabilize the tent against wind and weather; design may include cross-bracing and guy lines.

In the media industry, a tentpole refers to a high-profile release or franchise expected to generate substantial revenue and audience attention, helping to fund a studio’s wider slate of productions. Tentpole films, games, or events are often scheduled for peak seasons and leveraged for marketing, distribution, and merchandising. The concept can also apply to other sectors where a large, flagship product anchors a portfolio.

Reliance on tentpoles carries risk; performance can be sensitive to competition, consumer tastes, and platform shifts, prompting studios to balance tentpoles with smaller projects and streaming strategies.