Televisiebereik

Televisiebereik, often translated as television reach or TV reach, refers to the number or percentage of individuals or households within a defined geographic area that have viewed a particular television program, channel, or advertisement during a specific time period. It is a crucial metric for broadcasters, advertisers, and market researchers to understand the audience size and impact of their television content.

Calculating television reach typically involves methodologies like surveys, metering devices installed in a sample of households, or data derived from set-top boxes. The reach can be expressed in absolute numbers (e.g., 2 million viewers) or as a percentage of the target population (e.g., 50% of all households in a region). Understanding reach is vital for assessing the effectiveness of advertising campaigns, determining the popularity of television shows, and making strategic decisions about programming and media buying. Different types of reach exist, such as cumulative reach, which measures the total unique audience over a period, and average reach, which represents the average audience size per broadcast.