Tekstityylin

Tekstityylin is the Finnish term for the concept of text style, referring to the conventions and choices that determine how written content is presented. In editorial and design contexts, it encompasses both visual and linguistic aspects of a text.

The concept covers typographic choices such as font family, size, weight, line height, letter spacing, and color, as well as layout decisions like paragraph spacing, alignment, and margins. It also includes linguistic considerations such as tone, register, formality, and punctuation conventions. A consistent tekstityylin helps ensure readability, branding coherence, and accessibility across different media and formats.

Style guides or house styles codify tekstityylin for a publication, organization, or product. They define rules for headings, emphasis, lists, quotes, punctuation, and the representation of numbers and non-Latin scripts. In digital media, tekstityylin is implemented through tools such as CSS or typography tokens, enabling uniform rendering across devices. The development of a tekstityylin typically involves editors, designers, and communications specialists and may be updated as branding evolves or as accessibility standards change.

In Finnish contexts, the term is commonly used in corporate and media style guides, educational materials, and content management workflows. See also typography, style guide, readability.