Teenising
Teenising is a term used to describe the practice of shaping content, branding, or communication to resemble or appeal to teenage culture. It involves adopting elements commonly associated with adolescence—such as certain aesthetics, slang, fashion references, or topics of interest—to make messages feel more relevant to young audiences or to casual observers who identify with teen culture.
The term combines the word teen with the suffix -ising, and is typically used in discussions of
In practice, teenising can appear in advertising campaigns, product design, and entertainment content. Marketers may employ
Criticism of teenising often centers on questions of authenticity and power. Some argue that it instrumentalizes
See also: youth marketing, audience appropriation, nostalgia marketing.