Tarjoututte

Tarjoututte is a term used in economic sociology and platform studies to describe a market behavior in which individuals proactively and publicly offer their services or capabilities in anticipation of demand. It is a neologism, with its exact origin unclear, but it has gained usage in analyses of gig economy platforms and peer-to-peer marketplaces to characterize the act of self-promotion as a business tactic rather than a traditional customer–supplier transaction.

The phenomenon typically involves publicly listing skills, availability, or bundles of services on digital platforms or social networks, often with a clear price, time window, or service level. Tarjoututte operates as a signaling mechanism: potential buyers observe a pool of self-promoted offers and select among them based on reputation, responsiveness, and fit. The practice can be momentary, tied to peak demand, or sustained as a regular part of a person’s work portfolio.

In practice, tarjoututte can increase market fluidity by reducing search costs and enabling rapid matches. Critics warn it may blur boundaries between casual self-promotion and professional solicitation, potentially leading to misrepresentation or pressure on workers to continually advertise themselves.

References to tarjoututte appear in studies of platform labor, digital marketing ethics, and contemporary work practices. See also gig economy, self-marketing, peer-to-peer platforms.