Tarjontalähtöisiä

Tarjontalähtöisiä is a Finnish term that translates to "offer-driven" or "demand-driven" in English, depending on the context. It describes an economic or business approach where activities are primarily initiated and shaped by the availability of offers or products, rather than by specific customer demands.

In a tarjontalähtöisiä system, businesses focus on producing goods or services based on their production capabilities, available resources, or anticipated market trends. The assumption is that if a product or service is available and effectively marketed, demand will follow. This contrasts with a demand-driven approach, where production is directly responsive to explicit customer orders or identified needs.

Examples of tarjontalähtöisiä strategies can be seen in industries with long production cycles or where innovation leads the market. Companies might develop new technologies or products and then work to create a market for them. This approach can be efficient for large-scale production and can allow companies to leverage economies of scale. However, it carries the risk of overproduction or creating offerings that do not resonate with consumers if market analysis is inaccurate. The success of a tarjontalähtöisiä model often relies heavily on strong marketing, branding, and product development that anticipates future consumer desires.