Targetable

Targetable is an adjective meaning capable of being targeted or selected as an object of attention, intervention, or analysis. The form is derived from target + -able and is used across technical and everyday language.

In marketing and data analysis, targetable refers to customer segments or channels that can be specifically addressed by campaigns. It implies that data exist to define the target and that messaging, offers, and reach can be directed to that target.

In technology and software, targetable elements are components that can be addressed, selected, or influenced by a user action or program. This use is common in user interfaces, APIs, and testing frameworks, where a target is an identifiable object.

In medicine and biology, targetable (or targetable mutations, pathways, or proteins) describes biological features that can be modulated by therapies or drugs. The term is often used in precision medicine to distinguish actionable targets from those that are not easily drugged.

In defense, gaming, and cybersecurity, a targetable entity is one that can be engaged or neutralized by an opponent's action.

See also target, targeting, target audience, druggable, targetability.