Tapad
Tapad is a technology company that provides cross-device identity solutions for digital advertising. Its core offering is a device graph that links multiple devices—such as smartphones, tablets, desktops, and connected devices—to a single user, enabling cross-device targeting, deduplicated measurement, and cross-channel attribution.
The company’s technology combines signals from data partners, publishers, and advertisers to link devices through probabilistic
Founded in 2010 by Are Traasdahl in New York City, Tapad grew to become a notable player
In the regulatory context, Tapad states its operations comply with relevant data protection laws, such as general