TVshopping

TV shopping, or television shopping, is a retail format that presents products on television for immediate purchase. Programs feature product demonstrations, host-led tours, and call-in or online checkout. Viewers may order via toll-free numbers, text, or websites, with shipments and return policies managed by the vendor or network.

Originating in North America in the 1980s with the launch of QVC and HSN, TV shopping merged telemarketing with home entertainment. Early infomercials in the 1980s and 1990s expanded the concept into short and long-form formats broadcast during daytime and late-night blocks. The model relies on demonstrations, promotional pricing, and limited-time offers to drive impulse purchases.

Formats include 24-hour home shopping channels, episodic shopping shows, and infomercials; many networks operate with dedicated hosts who present a rotating array of gadgets, cosmetics, kitchenware, and fashion. Bundles and "today's special value" promotions are common and are designed to encourage quick decisions. In recent years, online platforms, streaming services, and e-commerce partnerships have integrated TV shopping with web checkout and social media engagement.

Market and impact: TV shopping remains a notable channel in some regions, particularly for consumer electronics, home goods, and cosmetics. It competes with e-commerce by emphasizing demonstration and storytelling, sometimes attracting impulse buyers. Regulation covers truth-in-advertising and telemarketing practices, with return policies and disclosures critical to consumer protection.

See also: infomercial, home shopping network, direct response television.