Sähkönmyyjä

A sähkönmyyjä is a Finnish term that translates to "electricity seller" or "electricity retailer." This entity is responsible for purchasing electricity from power producers and then selling it to end consumers, such as households and businesses. The sähkönmyyjä does not typically own or operate the power generation facilities or the electricity grid infrastructure. Instead, their role is to manage the commercial aspects of electricity supply.

In Finland's deregulated electricity market, consumers have the freedom to choose their electricity supplier. This means that a sähkönmyyjä competes with other companies for customers based on factors like price, contract terms, and the origin of the electricity (e.g., renewable energy sources). They offer various electricity contracts, which can be fixed-price, variable-price, or time-of-use based. The sähkönmyyjä handles billing and customer service related to electricity consumption. Their business model involves anticipating market price fluctuations and securing electricity supply contracts in advance to offer competitive rates to their customers.