Säften

Säften is a Swedish brand of fruit drinks, known for its range of flavored beverages made from real fruit juices. The company was founded in 1928 by Carl-Erik Säfström in Stockholm, Sweden. Säften's products are typically sweetened with sugar or artificial sweeteners, and they are available in various flavors such as apple, orange, and mixed fruit.

The brand gained popularity in the 1950s and 1960s, particularly among children, due to its affordable price and convenient packaging. Säften drinks are often consumed as a refreshing beverage, either on their own or mixed with other drinks like milk or yogurt. The company has expanded its product range over the years to include other beverages like smoothies, ice teas, and energy drinks.

Säften is owned by the Swedish company Järnbärarna, which is part of the Coca-Cola Beverages Nordic division. The brand is widely distributed in Sweden and has a significant presence in other Nordic countries as well. Säften's products are available in various sizes, from small cans to larger bottles, and are often used in both home and commercial settings.

The brand's logo features a stylized image of a leaf, which has become an iconic symbol of Säften. The company is known for its marketing campaigns that often feature humorous and catchy jingles, further contributing to its popularity among consumers. Säften continues to be a popular choice among consumers seeking a refreshing and convenient beverage option.