Szemkövetés

Szemkövetés, a Hungarian term that translates to "eye-tracking," refers to the process of measuring the point of gaze or the motion of an eye relative to the head. This technology allows researchers and developers to understand where a person is looking on a screen or in their environment. It involves specialized hardware, such as infrared cameras and sensors, that detect the reflection of light from the eye.

The data generated by eye-tracking systems can reveal patterns of attention, cognitive load, and user experience. Applications of szemkövetés are diverse, spanning fields like human-computer interaction, market research, psychology, and usability testing. For example, in website design, eye-tracking can help identify which elements are noticed and which are overlooked, leading to more effective layouts. In academic research, it can provide insights into reading comprehension, visual attention in different tasks, and even neurological conditions. The accuracy and sophistication of eye-tracking technology have advanced significantly, making it a valuable tool for understanding visual behavior.