SweeTARTS

SweeTARTS is a brand of fruit-flavored candy manufactured by The Hershey Company. The candies are small, brightly colored pieces that deliver a distinctive tart sensation at first bite, followed by a sweeter fruit flavor. The brand originated in the United States and was introduced in the 1960s, reflecting a growing consumer interest in sour-sweet confections. The product’s name, a portmanteau of "sweet" and "tart," signals the balance of flavors that characterizes the line.

Product variations have expanded beyond the original hard candies to include chewy varieties and rope-style confections, as well as seasonal and limited-edition flavors. Flavor offerings typically cover citrus and other fruit profiles, with common examples such as lemon, orange, grape, green apple, strawberry, and watermelon. Packaging uses bright colors and a bold logo to highlight the brand, and SweeTARTS are commonly sold in boxes or bags for retail distribution.

Like other confectionery brands, SweeTARTS are high in sugar and intended for occasional consumption within a balanced diet. The brand maintains broad distribution in North America and is widely available through grocery, convenience, and online retailers. It is part of Hershey’s portfolio of fruit-flavored candies and has remained a recognizable option for consumers seeking a tart, fruity candy experience.