Suosittelu
Suosittelu is a Finnish noun that denotes the act of recommending or endorsing something, as well as the recommendations themselves. It is derived from the Finnish verb suositella, meaning to recommend. The term is used in both everyday language and more formal contexts to refer to suggesting a person, product, service, or idea as suitable or beneficial.
In everyday use, suosittelu can refer to informal endorsements among friends and family, such as a restaurant
In business and marketing, suosittelu plays a central role through word-of-mouth, customer reviews, and influencer endorsements.
In technology and research, the Finnish term suosittelu is used to describe recommendation systems or algorithm-driven
Overall, suosittelu encompasses both the interpersonal practice of recommending and the broader mechanisms—economic, social, and technical—that