Spårningskopplingar
Spårningskopplingar, often translated as tracking links or tracking connections, are a fundamental concept in digital marketing and online analytics. They are essentially unique URLs embedded within marketing campaigns, emails, or advertisements that allow businesses to monitor the performance of their outreach efforts. When a user clicks on a spårningskoppling, information about their interaction is captured and sent to a tracking server.
This captured data typically includes details such as the source of the click (e.g., which email campaign
The technology behind spårningskopplingar involves URL parameters, also known as query strings. These are appended to