Sortimentplanlegging

Sortimentplanlegging, also known as assortment planning, is a strategic process within retail and supply chain management that involves the selection and organization of products to be offered to customers. The primary goal of sortimentplanlegging is to maximize sales, profitability, and customer satisfaction by aligning the product assortment with market demands and competitive strategies.

The process begins with market research and analysis to identify customer preferences, market trends, and competitive offerings. This information is used to determine which products should be included in the assortment, their quantities, and pricing strategies. Sortimentplanlegging also considers factors such as product lifecycle, seasonality, and inventory management to ensure that the right products are available at the right time.

Effective sortimentplanlegging requires a balance between offering a wide range of products to cater to diverse customer needs and maintaining a focused assortment to avoid stockouts and overstocking. It involves continuous monitoring and adjustment of the product mix to adapt to changing market conditions and customer behaviors.

In summary, sortimentplanlegging is a crucial function in retail and supply chain management that drives sales, profitability, and customer satisfaction by strategically planning and managing the product assortment. It requires a deep understanding of market dynamics, customer preferences, and competitive landscapes to create an optimal product offering.