Snittordrestørrelse

Snittordrestørrelse, often abbreviated as AOV (Average Order Value), is a key performance indicator (KPI) in e-commerce and retail. It represents the average amount of money a customer spends per order over a given period. The calculation is straightforward: total revenue divided by the number of orders. For example, if a store generated $10,000 in revenue from 200 orders in a month, its snittordrestørrelse for that month would be $50.

Understanding and improving snittordrestørrelse is crucial for businesses as it directly impacts profitability and revenue. A higher snittordrestørrelse means that the business is generating more revenue from each transaction, which can lead to increased profits without necessarily needing to acquire more customers. This can be achieved through various strategies.

Common methods to increase snittordrestørrelse include bundling products, offering volume discounts, suggesting complementary items (cross-selling), and recommending higher-value alternatives (up-selling). Setting a minimum order value for free shipping is another effective tactic. Businesses monitor this metric to assess the success of their sales and marketing efforts and to identify opportunities for growth. A rising snittordrestørrelse generally indicates a healthier business model.