SleepAufrufe
SleepAufrufe is a term used in digital media analytics to describe playback events that occur while a user is asleep or when active interaction is minimal. The concept emphasizes that some view counts on media platforms may arise from passive streaming, automatic play, or unattended sessions rather than deliberate viewer engagement.
In German, "Schlaf" means sleep and "Aufrufe" means views; SleepAufrufe is used primarily in German-language research
Causes include devices left on in standby, smart speakers, auto-playing playlists, and bot or non-human activity.
Implications: Data analysts may need to separate SleepAufrufe from active views using sessionization, IP and device
Privacy and policy: SleepAufrufe raises concerns about unintended data collection, consent, and transparency; platforms may implement
Examples: In academic papers and industry reports, SleepAufrufe is discussed as a potential source of noise
See also: view count manipulation, bot detection, background playback, analytics quality.