Sivunäyttö

Sivunäyttö, also known as page view, is a metric used to measure the number of times a specific page on a website or digital document has been viewed. It is a fundamental metric in web analytics and digital marketing, providing insights into user engagement and content popularity. A single page view is typically counted each time a user loads or reloads a page in their browser. Multiple page views from the same user within a short period might be counted as separate events depending on the tracking methodology and the definition of a "session."

Understanding page views helps website owners and content creators assess which content resonates most with their audience. High page view counts for a particular page often indicate that the content is relevant, engaging, or frequently sought after. Conversely, low page view counts might suggest that the content is not reaching its intended audience, is not compelling enough, or is difficult to find. This data can inform decisions about content strategy, website design, and marketing efforts.

However, page view is a simple metric and does not necessarily reflect the quality of the user's interaction. A user might view a page multiple times without actually engaging with its content, perhaps due to accidental clicks or technical issues. Therefore, it is often used in conjunction with other metrics, such as bounce rate, time on page, and conversion rates, to provide a more comprehensive understanding of user behavior and website performance. Sivunäyttö remains a widely used and easily understandable indicator of traffic and content consumption.