Sisällöanalyysiä
Sisällöanalyysiä, or content analysis, is a research method used to determine the presence of certain words, themes, or concepts within a qualitative dataset, such as written text, spoken words, or images. It's a systematic, objective, and, in its quantitative form, reproducible method used to analyze the content of communication. The goal is to transform qualitative data into quantitative data, allowing for statistical analysis.
The process typically involves several steps. First, the researcher defines the research question and the data
Content analysis can be used in various fields, including communication studies, marketing, sociology, and psychology. It