Siirtomediaa

Siirtomediaa is a Finnish term used to describe media content and storytelling that unfolds across several platforms, with each channel contributing distinct material to a larger, interconnected narrative. In Finnish media studies and industry discourse, siirtomediaa is typically understood as a form of transmedia storytelling or cross-platform production, where a single story world is explored through film, television, books, video games, websites, mobile apps, and social media.

Etymology and usage: the term is formed from siirto, meaning transfer, and media, with the grammatical ending -a/-aa indicating a partitive form; thus siirtomediaa appears in sentences such as “siirtomediaa suunnitellaan.” The concept is not universally standardized in Finland, and writers may also use the English term transmedia or Finnish equivalents like transmedialisuus.

Application and characteristics: siirtomediaa projects emphasize cross-platform coherence, world-building, and audience engagement across channels. Content on one platform can stand alone but is designed to be richer when experienced together with material from other platforms. Common elements include canon expansion, multiple perspectives, and interactive or participatory features.

Context and scope: the term is primarily used in academic discussions, media industry discourse, and marketing strategies related to digital storytelling. It is not tied to a single official product or organization, and its exact boundaries can vary among practitioners.

See also: transmedia storytelling, media convergence, cross-media. If referencing a specific project that uses the name, please provide additional context, as there is no widely recognized organization or entity universally known as Siirtomediaa.