Seurantapikseleiden

Seurantapikseleiden (tracking pixels) are small, invisible images embedded in digital content, such as websites, emails, or advertisements. They serve the purpose of monitoring user behavior and collecting data on user interactions. When a user visits a webpage or opens an email containing a tracking pixel, the pixel loads from the server, triggering a request that records various details about the user's activity, such as their IP address, device information, and the time of the visit. This data is then used for analytics, marketing, and advertising purposes, helping businesses understand user preferences, track campaign effectiveness, and personalize content. Tracking pixels are commonly used by websites, email marketing platforms, and social media networks to gather insights and improve user experiences. However, their use has raised concerns about privacy and data security, as they can potentially track users across different platforms and websites without their explicit consent.