Seruan

Seruan is a noun in Indonesian that refers to a brief utterance directed at a group to attract attention, exhort action, or rally enthusiasm. It can be a single exclamation, a slogan, or a longer exhortation used to mobilize people in contexts such as political demonstrations, sports events, religious gatherings, or public campaigns.

The word is derived from the verb seru, meaning to be exciting or to attract attention, with the suffix -an forming a noun that denotes the act or instance of that urging.

In usage, seruan appears in everyday language as calls to action or rallying cries, and can be expressed as short interjections like “Ayo!” or as longer phrases such as “Mari kita bersatu untuk…”. In media and rhetoric, seruan functions as a direct appeal to an audience and may be used in speeches, slogans, chants, or lyrics to energize listeners.

See also: ajakan, slogan, chant.