Seriøsseriøst

Seriøsseriøst is a Swedish adverb that translates to "seriously serious" or "very serious" in English. It is an emphatic intensifier used to express a heightened degree of seriousness or gravity. The word is formed by reduplicating the word "seriös," which means "serious" in Swedish, with an additional "s" inserted in between. This doubling of the root word serves to amplify its meaning.

The usage of seriøsseriøst is typically found in informal contexts, such as casual conversation or social media, where it adds a strong emphasis without being overly formal. It conveys a sense of genuine concern or deep consideration for a matter. For example, someone might say "Det här är seriøsseriöst" to mean "This is extremely serious" or "This is no joke." It can also be used humorously to exaggerate the perceived seriousness of a situation.

While its literal translation might seem redundant, the repetition in seriøsseriøst is a common linguistic device in Swedish for emphasis. Other examples include "jättestor" (very big) or "jättejättebra" (very very good). The specific construction of seriøsseriøst, with the inserted "s," gives it a distinct and somewhat playful character despite its meaning of seriousness. Its understanding relies on familiarity with Swedish colloquialisms.