Seoers

Seoers are individuals or companies that specialize in search engine optimization (SEO). Their primary goal is to improve a website's visibility and ranking on search engine results pages (SERPs) for specific keywords and phrases. By implementing various strategies, Seoers aim to drive more organic (non-paid) traffic to a client's website.

The work of a Seoer typically involves several key areas. On-page optimization focuses on elements within the website itself, such as keyword research and integration into content, meta descriptions, title tags, and image alt text. Technical SEO addresses the website's backend structure, including site speed, mobile-friendliness, crawlability, and indexability by search engines. Off-page optimization involves building external signals of authority and relevance, most commonly through link building, where Seoers acquire backlinks from other reputable websites.

Seoers analyze website data using tools like Google Analytics and various SEO platforms to track performance, identify areas for improvement, and measure the effectiveness of their strategies. They stay updated with the ever-changing algorithms of search engines like Google, Bing, and DuckDuckGo to adapt their methods accordingly. The ultimate objective is to help businesses achieve their online marketing goals through improved search engine presence.