Selfspread

Selfspread refers to a phenomenon where information, ideas, or content disseminate organically and rapidly across a network or population without overt external promotion or centralized control. This can occur in various contexts, from the spread of viral content on social media to the propagation of rumors or the adoption of new technologies. The core mechanism of selfspread relies on the inherent motivations and interactions of individuals within a system. For instance, users sharing engaging content online do so because it entertains, informs, or provokes a reaction, leading to further sharing. Similarly, in biological or social systems, the spread of a new behavior or trait can be driven by perceived benefits or social conformity.

The speed and reach of selfspread are influenced by factors such as the inherent appeal of the content, the network structure through which it travels, and the ease with which it can be shared or replicated. Social networks, with their interconnectedness and immediate communication capabilities, are fertile ground for selfspread. The concept is distinct from traditional marketing or propaganda, which involve deliberate campaigns designed to influence opinions or behaviors. Selfspread is characterized by its emergent nature, where the dissemination is a consequence of numerous individual decisions to pass on information or adopt a practice. Understanding selfspread is crucial for analyzing information flow in digital and social environments, as well as for predicting and potentially influencing the adoption of innovations.