SegaLiving

SegaLiving was a lifestyle brand launched by Sega Corporation. The brand aimed to extend Sega's presence beyond video games into various consumer products and services. SegaLiving encompassed a range of items designed to appeal to fans of the company, often featuring iconic Sega characters and branding.

The initiative included collaborations with different manufacturers to produce merchandise such as apparel, accessories, home goods, and even food products. The goal was to integrate the Sega brand into the daily lives of consumers, fostering a connection that went beyond the gaming console. While the scope of SegaLiving was broad, its success varied across different product categories and regions.

SegaLiving represented Sega's attempt to diversify its brand and explore new revenue streams. It showcased a strategy of leveraging intellectual property across multiple platforms and markets. The brand's presence was more pronounced in certain periods and territories, reflecting Sega's evolving business strategies over time. The concept aimed to create a comprehensive Sega lifestyle experience for its dedicated fanbase.