Salgsoppfølging

Salgsoppfølging is a Norwegian term that translates to "sales follow-up" or "post-sale follow-up" in English. It refers to the ongoing communication and actions taken by a salesperson or company after a sale has been completed. The primary goal of salgsoppfølging is to ensure customer satisfaction, build long-term relationships, and potentially generate repeat business or referrals.

This process typically begins immediately after the purchase and can extend over a significant period. It may involve various activities such as confirming delivery, checking in on the customer's experience with the product or service, offering support or training, and providing information about related products or services. Effective salgsoppfølging demonstrates a commitment to the customer beyond the initial transaction, fostering loyalty and trust.

The methods used for salgsoppfølging can vary depending on the industry, the product or service sold, and the company's resources. Common approaches include follow-up emails, phone calls, customer satisfaction surveys, personalized offers, and loyalty programs. In some cases, a dedicated customer success manager might be assigned to key accounts to provide ongoing support and guidance. Ultimately, successful salgsoppfølging contributes to a positive brand image and can be a significant driver of business growth.