SWOTelemzések

SWOTelemzések, often referred to as SWOT analysis, is a strategic planning technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is a framework for reviewing the project, a business venture, or the pre-crisis preparation of a person. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses are typically internal to the entity being analyzed, meaning they are aspects that can be controlled or influenced by the organization itself. Opportunities and Threats, on the other hand, are external factors that exist in the environment and are generally beyond the direct control of the organization. The primary goal of a SWOT analysis is to leverage the strengths, mitigate the weaknesses, capitalize on opportunities, and defend against threats. It provides a structured approach to understanding a current situation and developing strategies for future success. The results of a SWOT analysis can inform decision-making across various business functions, from marketing and product development to human resources and operational efficiency. It is a widely adopted tool due to its simplicity and versatility.