Retually

Retually is a portmanteau of the words "retail" and "social," referring to the integration of social media and retail experiences. It encompasses the use of social media platforms to enhance and extend the shopping experience, creating a more interactive and engaging environment for consumers. Retually can take various forms, including social shopping, where users can discover, share, and purchase products directly through social media; influencer marketing, where retailers collaborate with social media influencers to promote products; and user-generated content, where consumers share their shopping experiences and recommendations on social media.

The rise of retually is driven by the increasing influence of social media on consumer behavior and the growing demand for personalized and interactive shopping experiences. Retailers are leveraging social media to build brand loyalty, drive sales, and gain valuable insights into consumer preferences. Consumers, in turn, benefit from the convenience of shopping from their social media feeds and the ability to connect with like-minded individuals and influencers.

However, retually also presents challenges, such as the need to manage and moderate user-generated content and the potential for negative reviews and feedback. Retailers must navigate these challenges while capitalizing on the opportunities presented by retually to create a more engaging and interactive shopping experience.