Rentfocused
Rentfocused is a term used in housing analytics to describe a data-centric approach that treats rents as the central indicator of market health and affordability. It encompasses methods and tools that collect, standardize, and analyze rent data from multiple sources to produce comparable metrics across neighborhoods, property types, and time periods.
Core metrics associated with a rentfocused approach include nominal rent levels, rent growth, vacancy or turnover,
Rentfocused insights are used by renters seeking transparency, landlords and property managers aiming to optimize pricing
Origins and scope: The term emerged in housing policy and proptech discussions in the 2010s and 2020s
Limitations: The approach depends on data quality and geographic granularity. Differences in measurement, unit mix, and
See also: Rent index, housing affordability, rental market analytics, rent control, proptech.