Reklámhatékonyság
Reklámhatékonyság, often translated as "advertising effectiveness," refers to the degree to which an advertising campaign achieves its intended objectives. These objectives can include increasing brand awareness, generating sales, enhancing customer loyalty, or promoting a specific behavior.
The effectiveness of an advertisement is typically measured using various metrics. Some of the most common
1. **Reach and Frequency**: The number of unique individuals exposed to the advertisement (reach) and the number
2. **Click-Through Rate (CTR)**: The percentage of users who click on the advertisement after viewing it.
3. **Conversion Rate**: The percentage of users who take a desired action, such as making a purchase
4. **Return on Advertising Spend (ROAS)**: The revenue generated per dollar spent on advertising.
5. **Customer Acquisition Cost (CAC)**: The cost of acquiring a new customer through advertising.
Factors influencing reklámhatékonyság include the target audience, the advertising channels used, the creativity and relevance of
Understanding reklámhatékonyság is crucial for businesses as it helps in allocating resources efficiently, optimizing campaigns, and