RedirectZiele

RedirectZiele is a term used in web analytics and experience design to describe the planned set of redirect targets and the goals those redirects aim to achieve within user journeys. It encompasses the definition of where users are redirected, why, and how success is measured.

The term appears in German-speaking documentation and in multinational marketing teams as a way to formalize redirection strategies during site redesigns, domain moves, or regionalization. It is not a standardized industry term but is used to describe a practice.

A RedirectZiele specification typically includes: source conditions, the target URL or route, the redirect status (301 or 302), the defined goals (e.g., page views, conversions), analytics tags, and fallback alternatives if the destination is unavailable.

Common uses include website migrations, restructuring, regional or language routing, and marketing campaigns that require smooth user transitions. It also appears in A/B tests and privacy-related flows where consent changes the navigation path.

Implementations rely on server configurations, content management systems, or client-side routing. Best practices emphasize correct status codes, minimal redirect chains, clear documentation, and ongoing monitoring of impact on metrics and SEO.

Redirect decisions should respect user consent, transparency, and privacy regulations. Deceptive redirects or misrepresentation of destinations should be avoided. See also: Redirect, URL rewriting, canonical URL, 301/302, conversion rate optimization.