Pääuutisina

Pääuutisina is a Finnish phrase that translates to "as the main news" or "in the headlines." It is commonly used in media contexts to refer to the most important or significant stories being reported. When a news item is described as pääuutisina, it implies that it is the primary focus of attention and is likely to be presented at the beginning of a news broadcast or on the front page of a newspaper.

The term highlights the hierarchical nature of news reporting, where certain events or developments are deemed more critical or impactful than others. This selection process is typically based on factors such as public interest, potential consequences, and the availability of information. Pääuutisina stories often concern major political events, significant economic shifts, natural disasters, or widely impactful social issues.

In practice, a news outlet will decide which stories qualify as pääuutisina based on their editorial judgment. This often involves a discussion among editors to determine the most relevant and engaging content for their audience. The designation ensures that the most crucial information is communicated effectively to the public. The phrase emphasizes the importance and prominence of the news being conveyed.