Pushes

Pushes is the plural form of push and can refer to several related concepts across different fields, including physics, marketing, and technology. In general, a push involves sending something toward a target, whether a physical object, information, or goods moved through a system.

In physics, a push is a contact force that causes an object to move or accelerate, described by Newton's laws. The magnitude is measured in newtons; the direction and point of application determine the resulting motion, with friction and normal forces shaping how objects respond.

In marketing and distribution, a push strategy refers to efforts to move goods through channels to end customers, including wholesale promotions, retailer incentives, and shelf placement. This contrasts with pull strategies, which aim to stimulate consumer demand to pull products through the channel. Push tactics are common in consumer electronics and other fast-moving goods.

In communications technology, a push notification is a message delivered by a service to a user’s device, often requiring consent and active registration. Push mechanisms exist alongside pull models like polling or user-initiated requests, and they are used for alerts, updates, and messaging.

In software and computing, push describes uploading local changes to a remote repository (for example, git push). It can also refer to push-based deployment or real-time server push technologies, where updates are sent to clients without explicit requests, in contrast to pull-based approaches such as client polling or REST fetches.