PushMarketing

Push marketing is a strategy used by businesses to promote their products or services by actively reaching out to potential customers. This approach contrasts with pull marketing, where the goal is to attract customers to the product. Push marketing involves "pushing" the product onto the consumer, often through intermediaries or direct customer contact.

Common tactics employed in push marketing include advertising through various channels like television, radio, print, and online ads. Sales promotions such as discounts, coupons, and limited-time offers are also frequently used to incentivize immediate purchase. Personal selling, where a sales representative directly engages with a customer, is another core component. Additionally, trade promotions target distributors and retailers to encourage them to stock and promote the product, thereby pushing it further down the supply chain.

The objective of push marketing is to create demand and drive sales by making the product visible and accessible. It is particularly effective for new products that consumers may not yet be aware of or actively seeking. By making an effort to inform and persuade, push marketing aims to convert prospects into buyers. This strategy often relies on a strong sales force and a well-defined distribution network to ensure the product reaches its intended audience effectively.